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PLANNING UPDATE | VALUE DRIVEN MARKETING TOOLS | BULLETIN BOARD | UPDATED WORK PLANS & DOCUMENTS


Welcome to a program that will help you grow your business and allow you to start earning more, selling more and servicing better. We are pleased to offer this complimentary service to you as a way to help you achieve the success hundreds of other companies have achieved by working with us. What's the catch. Of course, there is always a catch or a hook as direct marketers and sales professionals often call it.

The hook — We hope you will be so satisfied with what we have done for you that you will tell your friends and your favorite suppliers (who also have businesses) about us, plus give us the opportunity to help you execute your loyalty-based relationship building marketing plan. All we ask is that you let us give you a bid. Who better to help you get the work done than people who've worked alongside you to create the best plan for your success?

Call us to let us help you walk through the program. It will cost you nothing but time, time well spent working on your business versus in it. Time which will pay itself off in a multiple of ways—all of which you will benefit from. There really is no better way to go than building relationships through building value like this, especially profitable long-term relationships, where both in the relationship are winning.

Again the hook, all we ask is that you consider us as one member of your support team who will be there when you need to get the work done.

We hope you will give us the chance to help you. You've really got nothing to lose and a lot to gain.

One thing we know for certain Loyalty and Leadership pay off, and pay off handsomely. Let's begin.

KELLY NEWCOMB

PS: If you are interested in signing up for our new e–newsletter or printed newsletter "LEADER", please click on this link, choose the e–newsletter or printed version, and get your free subscription. "LEADER" is a newsletter you will not want to miss. Its sole purpose is to provide you valuable information on how to be a leader in your marketplace, your work and your community.


WHY BUILD A STRATEGIC MARKETING AND SALES PLAN?

A Strategic Marketing and Sales Plan helps increase revenues and profits by turning the "Wheel of Success"— a systematic means to improving your company's recognition, lead generation, closing percentages, sales, repurchase rates, and loyalty with existing customers. By incorporating sound strategy into the development of a marketing plan, it also helps prioritize resources and direct activity.

The Strategic Marketing and Sales Plan Tool is broken down into three consecutive processes your planning support team must answer:

1. Who We Are (Brand Development)
2. Who We Serve (Customer Surveillance)
3. How We'll Serve and Succeed (Marketing, Sales and Service Plans)

We call this the "Value-Driven Planning Process" because at each stage you will answer specific questions about value. For example, you will determine what values the company represents, what value it delivers and how it will increase its value to its customers.

Click here to visit the Marketing Bulletin Board.

Contact Kelly Newcomb at 800-921-1221 or kelly@newcombsolutions.com for assistance.

  

PLANNING SUPPORT TEAM:

Kelly

Click "Kelly" to contact our team to set up your "Business Builder"

 

PLANNING UPDATE

Become a Value-Driven Organization by completing the 13 activities that follow.
 

WHO WE ARE

By completing this section you will be defining who you are currently and who you want to become. By doing this, you will also be building your brand identity in the marketplace, to your customers and to your employees. It is the "personality" of your company, products and services.

 		 

FORMS &
LINKS

SWOT Analysis
in progress

Core Values
in progress

Mission
in progress

Vision
in progress

Product/Services

Competitors
and Industry

Company Goals


  

FORM EXPLANATIONS

SWOT Analysis:
A review of your company's Strengths, Weaknesses, Opportunities and Threats.

Core Values:
What does your company stand for? A company that doesn't stand for something will fall for anything.

Mission:
This defines your purpose for doing business and guides current, critical, strategic decision making.

Vision:
This defines your goals or where your business is going. It guides general direction and long-term strategic decision making. Where does the company plan to be in 12 months? Thirty-six months? Sixty months?

Product/Services:
Define Product/Services "features" as the "benefits" they provide customers. Great sales presentations and ads focus on benefits. For example, a hand sanitizer in every restroom is a feature, but "healthier employees who miss less work and don't spread germs" is a benefit.

Competitors and Industry:
Describe competitors. Who are they? Who do they serve? How do they serve? What are their Strengths, Weaknesses, Opportunities and Threats? Describe trends in the Industry.

Company Goals:
Company Goals are simply the things you want to accomplish. These goals should take into consideration the previous steps taken including the SWOT and the VISION.
 

WHO WE SERVE

By completing this section you will learn more about your customers. We will survey the marketplace together to help you find out what customers want, what they think of your company, and/or what they think of your competitors. Strategic planning should start from sound, reliable market information.

  

FORMS &
LINKS

Customer Segment

Segment Profile

  

FORM EXPLANATIONS

Customer Segments:
Marketing strategies must be created for each type of customer group or "segment." A strategy that attracts the construction segment may be a turn off to the special event segment.

Segment Profiles :
Clearly define the characteristics and needs of each Segment and how your company will address these needs.
 

HOW WE'LL SERVE AND SUCCEED

By completing this section you will narrow the focus on what needs to be done and in what priority. This is the concrete work of the strategic marketing plan process — the who, what, where, when and how.

 		 

FORMS &
LINKS

Target Market

New
Opportunities

Operational
Areas of Focus

Strategic
Business Units

  

FORM EXPLANATIONS

Target Market:
At what segment will you aim your marketing efforts, how will you find the individuals within this segment, and how will you adapt your communication efforts to speak personally to each segment?

New Opportunities:
What opportunities, changes or potential changes in the Market are relevant that may require special consideration and/or focus in the Plan?

Operational Areas of Focus:
What changes need to be accomplished internally in order to successfully address new and existing opportunities?

Strategic Business Units:
What resources (people and equipment) need to be reallocated and strategically deployed in order to successfully address new and existing opportunities?
 

ADMINISTRATIVE SUPPORT


  

FORMS &
LINKS

Budgets

Communications
and Meetings

Hot Issues

20/20 Matrix

  

FORM EXPLANATIONS

Budgets:
Every part of a plan should be correlated with a budget entry that defines what it will cost and how it will be financed.

Communications and Meetings:
A plan only works if it is understood and followed by everyone. Frequent conversations and check up meetings will make sure the organization is on point.

Hot Issues:
What topics need to be discussed that pertain to current issues?

20/20 Matrix:
Our 20/20 nSight Questions and Marketing Matrix can help you prepare the most effective marketing plan for your organization.

© 2007 Newcomb Marketing Solutions